Can you help me understand the significance of the mean for the word count? When I look at these graphs I take away that maybe I want to aim for 1,500 words, and tap out after 3k unless it’s really adding content. Am I looking at this right? The mean makes me think I should perhaps be aiming for 1,500-2,500. I’m not sure how to interpret this I’d love some insight.
I think more important than the specific length numbers is just the general observation that more successful bloggers publish longer content. I don’t think it’s because they shoot for a specific length so much as because they try to make their content really good and thorough.
For example this study is my most successful blog post so far and it’s 4,700 words. That’s much longer than the higher-income average but I wasn’t paying attention to word count at all; I just wanted to make it really good. There’s basically no fluff to it — I even removed a section because I thought it watered the whole thing down too much.
Overall my recommendation would be that whenever you write a blog post, check how it’s been covered before and try to make yours a lot better than that. Usually that will mean making it longer and more in-depth, but not always.
F(AWXM) 