Social media research – gold standard is using a tool like BuzzSumo to see what’s being shared (and linked to) and using that info to inform your content. Whether that means going after similar topics, doing outreach to the people who are doing all the sharing, or just following a similar content format or headline format. But you can do much of the same stuff on the social media networks themselves directly, it’s just harder.
I assume competitor research would be to stake out what’s working for them and do it better?
Competitive research – yeah what they’re doing and do it better, or different but similar, or complementary/related.
F(AWXM) 