Here is the original Article I wrote for the community on my strategy:
Grow Your YouTube Channel From Zero With The Right Strategy And Not Just “GETTING LUCKY”
The main things I learned:
- High CTR (Click Through Rate)
- High Audience Retention
You need to focus on making sure a relevant audience is targeted by YouTube for your channel overall. Once YouTube sees a high CTR and high audience retention, it starts to look for an audience. Once it figures out what kind of audience watches your content, it pushes your vids like crazy and the channel sees real growth.
I would say high CTR is over 10% and videos 10-15 minutes get over 5 min watch time averages for high audience retention.
Search results don’t seem to matter as much as they would seem. With traditional SEO for things like blogs and branded sites, it matters so much and I recommend tools like SEMrush to help with research. But for YouTube, videos seem to be hardly found through search when comparing the results of successful videos to the impressions YouTube just hands out to your video if the algorithm likes you content. And YouTube likes your content when you can keep people on their platform and engaged in their brand. This is done by getting people to see the impression of the Thumbnail and Title, clicking on it, and then staying for a long time and engaging with the content through liking, commenting, subscribing, clicking an end card, watching another video of yours or watching another recommended video (therefore not leaving the website). This keeps YouTube a dominate website and makes their bounce rate stats insane compared to other websites on the internet. This generates trust from companies to know they can feel comfortable dedicating massive amounts of money from marketing budgets towards this arm of their strategy. Therefore, the channel wins, YouTube wins, and advertisers win.
Results (Proof of Concept)
When I originally posted this Post I was at:
731/1000 Subscribers and 476/4000 hrs watch time (Requirements for Monetization)
Currently the channel is at 53,000 Subscribers and 479,000 hrs of watch time
I was able to post my first video on October 24, 2019 and got the official “Congratulations” email from YouTube on November 25, 2019 to be approved for the YouTube Partner Program.
Edit
There seems to be some confusion as to whether or not the channel is monetized. Yes, the channel is monetized. Here are some screenshots.
YouTube Welcome Partner Program Email
Original Post for Growth Strategy
Grow Your YouTube Channel From Zero With The Right Strategy And Not Just “GETTING LUCKY”
Aside from luck, I think there needs to be strategy as well. YouTube won’t help you grow at all from my experience until you prove your audience and trust as a channel. YouTube has to know it wants to promote your content as a suggested video to an audience it can find key interests in.
I tried to figure out the best way to show YouTube what audience WANTS to see my content. So, quality counts there. You need to make content people actually want to see. The key metrics in that measurement is: 1. Click Through Rate and 2. Audience Retention (Watch Time). If you have a decent CTR which I believe is above 8% and a watch time of 5:00+ minutes per video, you are good from my communication with other larger channels.
Ok, so YouTube now knows you have good content that people want to see. Now they need to know you are a channel that it trusts with content. This just takes time and consistency. I recommend daily uploads, bi weekly uploads, weekly uploads, monthly uploads. This depends on the type of audience you have. Example, most gaming channels need to pop out daily videos to be competitive in the market with an audience that demands daily binge worthy content. A review channel or a channel that does comedy sketches that takes time to make, may be a bit more forgiving and come flood your video with views when it releases every month or two. So, that quantity and consistency really relies on what other popular channels are doing and what the audience expects for your type of content.
So, now you have a consistent upload schedule that YouTube can trust, you have a high audience retention rate showing YouTube you have binge worthy content that people want to see, now who is your audience YouTube needs to suggest your videos to?
You have to actively work to promote your content off of YouTube alongside utilizing YouTube’s features for your video to help target an audience naturally.
There are three ways I have come to find that work so far:
Social Media
YouTube Ads (Video Promotion Option)
Keywords in: Description, Thumbnail title, Video title, Tags, About section
When it comes to Social Media:
I have come to learn that Facebook is completely dead unless you have a group. But a Facebook page is useless these days unless you pay for it and with paid sources there are much better places to put your money.
Instagram is dying as well, but not as bad as Facebook pages. Facebook has literally made decisions to stunt organic growth as a means to boost the need for you to spend money on ads to grow your presence online with their platforms. There are some strategies to grow on Instagram without spending money, but they have proven to not be as effective as other sources.
Instagram also goes out of its way to ban you for trying to build your profile too fast with follows, likes, comments, essentially anything the platform was originally intended for. Too many Bots and third party software took advantage of growth strategies and automated it to a point where Instagram got fed up with the spam and pretty bans you as a human for producing bot like results with Shadow Bans, cool down periods of Action Blocks, and flat out account Bans.
So, if you are willing to put up with it, try going on Instagram and find relevant account profiles to what kind of content you make, or go to popular YouTube creators Instagram profiles that fall in your category for content and do the following:
Look through their posts and start looking for a post that has less than average likes. This shows that the users the liked the content are really active and engaged in the content. Then go follow those accounts. This is done in hopes they will see your follow or follow request and either follow back or go look at your profile at least and then decide they may be a fan in the future of your content.
Make sure to go and like posts of the accounts that follow you back and take some time every now and then to go on your explorer page and like posts from people you follow. This shows people that you are real and not some spam account that just followed them to unfollow them later. You’d be amazed at how happy people get when they follow you and you go and like their posts. They usually return the favor and this looks good for your account and you can build some loyal fans that way.
Watch the stories of the people you follow. A lot of people go into their stories and see who watched their story posts and get excited when they see you watched theirs all the way through.
Do a search for hashtags or searches for keywords that are relevant to your type of content or audience and then go on a liking spree. Go like posts. This will give your account a possibility of being discovered by other people that look at who liked the post. It will also show smaller profiles that you liked their stuff and they may go check out your profile and follow you.
Don’t expect hashtags to do much. Instagram literally only shows about 30% of all content to people that follow you. In other words, even if people follow you, there is a good chance they won’t even see your posts because Instagram doesn’t push it into the explorer feed.
Eventually after your account ages well, and you start to get engagement on posts and people start following you, Instagram will trust your account more and then you will slowly start getting the original perks of being able to get discovered through hashtags and posts. Just don’t expect a lot of organic growth. Those days are over, it’s pay to play now.
As you can see, Instagram takes a lot of work, but if you are serious about it, put in the time and you will see returns on your effort. Of course you need to post to your account as well. Make posts about thanking them for follower goals, post clips of your videos, make announcements of your newly released videos. Your entire goal should be to push traffic to your YouTube channel in hopes of gaining new Subscribers and getting dedicated fans to view your content with high retention. Let the ego go of not trying to interact with people because you are a “big YouTuber to be”. Stay humble and interact with people and talk with them to build a bond with your fans. It goes a long way. You should always interact with your fans by responding to comments on posts and videos for as long as you can until your channel is so big that you physically can’t anymore. So, until that day comes, put in the effort to respond and thank people for everything.
Twitter has proven to be pretty useless as well. Twitter is good for announcements and communicating quick thoughts to your audience. Just don’t expect to grow a Twitter account without having people actively searching to follow you. Hashtags just don’t work like they used to and you won’t build a large Twitter following more than likely posting away with hashtags or not.
Twitter is great for networking as the engagement on the platform is so terribly low that you can be seen by users that are otherwise usually hard to get ahold of. Ever seen an account with tens of thousands, hundreds of thousands, or even millions of followers that literally gets like 5-100 likes per tweet? Yeah, all the time. Don’t expect twitter to get much out of posting. It’s good to have so people can go follow you there and interact with you. But overall, it’s a lot better for networking and connecting with other users.
P.S. Yes I know that there are examples of accounts that get excellent engagement on their posts, but this is rarely the case.
TikTok
TikTok is fresh and hasn’t stunted organic growth opportunities yet. Of course it still requires you to post content people want to see and engage in, but you CAN actually grow on the platform. My anecdotal example would be: I posted three days ago clips of my YouTube videos and I have gained over 4,000 followers and 72,000 profile likes on all the videos combined. I have also grown my YouTube channel by over 700 new Subscribers and 23,000 minutes of watch time. All within a 72hr period.
My strategy that I believe you should implement is to take your best clips out of your YouTube video and make it into a TikTok upload. And try to upload as much as possible. Utilize hashtags, and relevant keywords in your post, and ALWAYS put a call to action with “Full Video on YouTube Link in Bio” or something along those lines telling them where to go to find more if they like what they are seeing. Keep clips between 7-17 seconds ideally and leave them with a coherent point from the video that will make them want to check your profile and maybe go Sub to your YouTube channel.
Relevant factors I have noticed with TikTok to get views:
Likes – you want to try and maintain a good view to like ratio. I have noticed 10% is decent enough to have the video keep getting pushed into impressions.
Follows – if your video starts getting a lot of follows as a result, expect your video to go viral or semi viral. This is probably the most important factor I have noticed as a metric for virality: get follows from the video.
Profile Visits – people go check your profile. TikTok knows they found the right audience when people want to go see what else you have to offer.
Shares/Duets – when people share your content or duet it, it also shows TikTok that your video is socially worthy of this audience and trusts that the law of averages will play out and you will get impressions as a result.
Comments – comments show interest, but ultimately you want people to comment @ their friends. This garnishes more views and social proof of worthy content. It’s like a share within another form of engagement (comment).
YouTube Ads
If you have trouble figuring out what is trending or how to take advantage of new search traffic that enters the platform, then I recommend the YouTube Thumbnail Ad video promotion strategy. You can target anything on YouTube to have your ad as an impression on: Channels, Specific Videos, Audience Demographics from: Age, Location, Language, Household Income, etc.. If you hone in and target your audience well then you should have no problem getting views down to $0.01-$0.02 per view and you’ll be able to get a lot of views and engagement fairly quickly.
Just remember, with the YouTube thumbnail ads, you will usually get a lot of dislikes just because there is a social stigma around using “ads” to garnish views and grow your channel. But there’s nothing wrong with an ad, you are simply paying to get your content shown to people that otherwise would not know you exist as people are either not searching for your keywords or YouTube just simply doesn’t promote your channel or video beyond a few impressions. It’s a known fact that the top 3% of channels get 90% all of the views and less than 1% of videos get over 1 million views. So, to compete and grow an audience, YouTube ad promotions really work in my experience. You just have to target the right audience.
Though the dislikes may suck, the subs you get and positive engagement in the comments will help grow your channel and let YouTube know what kinds of people enjoy watching your content and it will eventually get recommended to the right people. YouTube’s algorithm needs to know who to show your content to and that the platform can trust your channel to put out good content that people want to watch. This is why CTR and Audience Retention is incredibly important. Boost CTR with good thumbnails and titles, boost viewer retention with great content that hooks for first 1 minute and then retains minutes 1-5 are critical.
Keywords
The first minute is the most important and the minutes from 1-5 are crucial to have the most captivating content in order to get the highest retention possible.
Create content around what keywords are being searched for. If you spend a lot of time making a great video, you want to get it seen. The best way to do that is to post content that people will search for.
Really use your description as an opportunity to get your keywords in your upload. Keywords are key to ranking and you can get all your relevant searching keywords and long tail searches in the description. This will help YouTube rank your video as people click on it, stay and watch, and interact with your content.
Thumbnail and Title:
YouTube wants a good CTR (Click Through Rate)
You get this by having a captivating thumbnail that makes people want to click when there is an impression. Avoid small text and a lot of complexities going on. Make it simple, easy to read text, and not have a lot going on. Also, make sure to leave the viewer wanting more. Don’t answer what happens in the video in the thumbnail, build suspense and desire with the thumbnail.
Make sure the title is captivating as well and generates interest. It needs to be relevant to the video and style of content your viewer base is looking for. Also use the Title as a way to capitalize on major keywords for search results most relevant to your content and the audience you are targeting.
Make sure to title your thumbnails and video with relevant keywords within and also add tags (meta data) within the image and video file.
Links in Description: If you want to guide people off your YouTube page and follow you on other social media, make the links clickable. They should be able to just click the link and go straight to your profile. People will rarely see your username and actively go search for you.
End Cards: make sure you have end cards at the ends of your videos. This allows viewers to continue to binge your content and get to know you better as a creator and want to keep coming back for more.
This is my two cents on the subject. Hope it helps. This is all my opinion and is subject to be completely wrong. I just simply believe these to be the reasons for my stunted growth or growth in general.
Edit – There seems to be some confusion as to whether or not the channel is monetized. Yes, the channel is monetized. Here are some screenshots.
F(AWXM) 
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