I understand that my channel might be an exception vs. a rule so take my lessons learned with a grain of salt. In fact, take any advice you ever receive with a grain of salt and weigh it against your own knowledge, and the knowledge of others.
1- QUALITY OVER QUANTITY.
I find personally that if I put more effort into a video, EVENTUALLY it will be rewarded with higher views and more engagement. The lazier it is, the worse. Don’t put out content just for the sake of putting out content. It needs to have a punch. Medicore won’t do, you have to stand out in some way. Cut aggressively. Put out only your best. I’m personally sitting on about 10 videos/songs/ideas that just aren’t quite there yet.
2- ENGAGE VIEWERS.
Talk to them. Like/heart their comments. treat them the way you wish your favorite Youtuber would treat you. Build that audience. Let them know they’re valued. Not by spamming “THANKS SO MUCH” in your video, but by taking the time to actually communicate. They want to talk to you, so talk back.
3- CURATE COMMENTS.
YouTube comments section can be straight up cancerous. It sucks to get some scathing criticism or get trolled. As you grow, it’ll happen more and more. First- Unless you’re Onison, or publishing controversial viewpoints, know that it probably isn’t you. The internet is full of trolls. Thing is, this is YOUR comment section. Trolls can troll where the fuck ever, but your comment section is yours. If there’s a post in there that’s obviously inflammatory, hurtful, or downright shitty, delete that ish. Constructive criticism? Fine. Asshattery? Nope.
4- LET YOUR SUBSCRIBERS/FANS HELP.
They subscribed. They like you. Encourage them to share your work with their friends. They likely run in a social circle that likes the same things they like. So encourage them to pass it on. Sharing is caring. Whether that be on Facebook, Twitter, Reddit, or (shudder) 9gag.
5- DON’T GIVE UP.
Push yourself out of your comfort zone. Do new things that are related to your niche. Try new things. Combine your niche with something new or interesting. Mash stuff together. Mix it up, baby, you’ve got a stew going. Make it funny, fresh, new, interesting. Keep creating.
6- LUCK
Sometimes you win, sometimes you lose. Just like any other aspect of show business, luck plays a very large part.
Most importantly- if you do manage to somehow capture lightning in a bottle? Don’t hold yourself to that. Don’t compare every video against the one. Let them stand on their own. You can compare what works and what doesn’t, but don’t go “HOW COME MY OTHER VIDEOS DON’T HAVE AS MANY VIEWS AS THIS ONE?” Let that go. It’s the nature of the beast.
Enjoy yourself.
Source: https://www.reddit.com/r/NewTubers/comments/emu4fx/my_lessons_learned_so_far_from_a_viral_video_in/
F(AWXM) 