Eight months ago, I kept hearing from the video marketing whales that TikTok was a fantastic way to leverage exposure to your YT channel. I ignored the suggestion. TikTok is for kiddies. I’m a 53-year-old who digs into the inner workings of success on YouTube, why the hell would any kid care about what I have to say on that venue?
A month ago, I read that TikTok was the new Vine. I loved Vine, I’ve never laughed so hard watching those videos, so I installed TikTok and played with it for a while. I was amazed to see that kids were not the only demographic. It’s funny there are many videos where 40 something creators make fun of the kids because they are there to stay. I guess the younger crew thought they had exclusivity. Those days are gone.
After watching videos and learning how it works, I rolled the dice and made a 15-second video about how to respond to negative comments on YouTube. The next day I checked it and received 153 views, a few likes, and ten follows. My brand is nonexistent on TikTok. I’m a nobody, a grain of sand on the venue, and I received 153 views.
MY MIND WAS BLOWN. How is it that some random dude could get so many views from his first post? Obtaining this kind of exposure on YouTube would be impossible.
The next day I made two more videos. DAMN! Both received over 100 views, and more follows and likes came in. Making the videos takes minutes, and recording is super easy. Engagement is stronger than I thought. MY GOD! TikTok is incredible. Only creators who have been grinding, and toiling over their channel at YouTube could appreciate how easy TikTok is. There’s another benefit as well. When your video is finished, it takes you straight over to Instagram for a cross-post. Now I’m making content for two social media venues.
**THE BOTTOM LINE**
You know that feeling of dread you get when your precious video only receives a handful of views after producing it for hours. That feeling does not exist on TikTok.
- TikTok is easy
- TikTok gets views
- TikTok is FUN
Create a TikTok account now. Make sure your YouTube channel is tied to your account and start banging out 15-second videos. Over time it’ll push traffic to your YouTube channel. Stay in your within your niche.
Best wishes and good fortune.
F(AWXM) 