One of my biggest takeaways from is the importance of knowing your customer / audience really well and delivering content for those specific people rather than trying to appeal to everyone.

We have different sub-niches and segments.

For example, people that are interested in high yield dividend investing are going to be COMPLETELY different from people interested in short term Options trades which are going to be completely different from people looking for cheap Marijuana stocks that are set to explode.

And really paying attention to open rates, CTR, and the behavior of your buyers and subscribers is paramount to changing your messaging around based on what they are reacting best to.

I’ll tell you that after a DECADE in this industry I am almost always wrong (still) in my assumptions of what content will or will not resonate.

Usually I write a few different versions of things to test.

Almost always, like clockwork, it’s the version I dislike the most that I have the least hope for that ends up doing the best.

And more often than not, it’s the most hyperbolic, most click-baity, lowest hanging fruit version — the version I imagine they’ve “seen enough of” or that “is too saturated” or “doesn’t work anymore” or that is “too salesy / cheesy.”

I have no idea why I’m still so surprised by it.

It’s the art of BS really. I’ve come across those “who reads that stuff???” people many times and they’ye been at high marketing/content marketing positions for a lot of years. Said the same thing and even got pretty offensive.

If you give people value they will read it and connect eith you (some books have 600+ pages and people still read it right?). If you give them bad content, they will notice right away it’s not worth their attention and leave. Don’t waste their time.

I guess doing things at this higher level needs a lot more understanding and knowledge of a ton of fields/skills. So when you propose something like this to people that are ignorant, you’re basically shaking their tree so they may fall down from it.

I’ve known for a while that +15 years of experience for A LOT of people means they’ve been able to gather 1 year of experience and just repeat that for 15 years.

Another solution is to find people that GET IT and work with them and never let go of them 🙂