The title is the first thing users see when they find your content. And if it isn’t punchy, it might be the last. Here are some basic tips for writing strong YouTube titles: Keep it short and sweet. The most popular YouTube videos tend to have the shortest titles. Stick to 60 characters or less or some of your title may get cut off when displayed. Include your keyword(s) in the first half of the title to avoid losing valuable information. Most online readers focus on the beginning of the sentence and skip the rest. Engaging doesn’t mean clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting, but can damage your channel’s reputation in the long term. Still can’t come up with a title? YouTube’s autocomplete feature is a great way to find popular keywords. Start by searching for a particular theme or topic, and see what title YouTube suggests.
TIK TOK IS GREAT FOR PROMOTING!!!
I see a lot of people on here asking where to promote their videos. There’s truly only one answer. Tik Tok. I know what most of you are thinking. Isn’t Tik Tok that cringey dancing app? NO! Believe me I didn’t like the idea of Tik Tok until I got into it for promoting my YouTube channel. I LITERALLY AMASSED OVER 1700 FOLLOWERS IN 2 DAYS!!! The algorithm is ridiculously good. Just put good effort into your tik toks. The community is great. And to make matters better… YOU CAN LINK YOUR YOUTUBE CHANNEL RIGHT ON YOUR PROFILE! I can’t express enough how much this app has surprised me. Give it a try! Its 100% worth it!
We all know that just one viral video can give a huge boost to a channel and get it of the ground and even launch it into the sky.
And for a small channel a viral video doesn’t have to have millions of views, even just a few tens of thousands are a game changer.
One way you can create a video like this, is something I did by accident, and it helped me go from a channel of a few hundred subscribers to a few thousands in less then a month.
So that is enough for the intro, here is the main point:
Find a potentially viral subject, event, idea, trick, tip etc. in a non English language, do it in English and post on your channel while promoting in places that are relevant to that subject.
Now how this worked out in my case:
I run a gaming channel, started in 2011. about a single PC video game. Then after a launch of a new, very popular game, I started making videos about it and researching it’s game-play for more video ideas. I ran across a video in Japanese showing how something could be done which was not enabled in the game by the developers but could be done under certain specific conditions. I saw that is was really useful and after more experimentation found even more uses for it. Then I made a 20+ minute video about it and posted it on the official forums for the game.
The first two days I got a relative spike in views, but nothing amazing. Then, as players started to share my video it exploded to thousands of views a day, and because I had other video about this game, I gained over a thousand subscribers just in the next few weeks. Later the subject of the video was made obsolete by the developers update for the game but 6 years later and that video is still getting views, it’s almost up to 300,000 with YouTube suggesting it 20% of those views, another 20% from search and 20% from browse.
It might seem like a cheap way of making a viral video and using someone else’s idea but how many of you speak Japanese, and how many times did YouTube recommend you a video in a foreign language besides English?
Videos in other languages are a gold mine of information and ideas but the language barrier is just too large.
So, that is my tip for you today. I hope you are able to use it. Good luck!
I was thinking about my journey as a web novel author and how it shares a lot of similarities with my YouTube journey.
I’ve been writing years and slowly writing/uploading new chapters for people to read. It started with me having a horrendously depressing day and needing an outlet for all the dark negative thoughts going through my head. I decided to take what was inside of my body and pour it into my computer. My first chapter was over 8,000 words but by the end of it, I felt immensely better about myself. Then I just kept writing new chapters.
It was a nice feeling seeing people read my work and comment below the chapter. After several chapters, I got my first review which was great. As I continued to write, I began getting a varying degree of comments/reviews/DMs from people who either hated or loved my work. I kept writing new chapters. I got reviews saying how my work was like an adolescent’s wet dream or some other negative thought, but I kept writing new chapters. Sometimes, I’d crawl into bed because of the comments and reviews but it wouldn’t be long before I would continue writing new chapters.
Years passed by and I found out I’d written over 500,000 words (a combination of writing the chapter and editing them). In my analytics for the site, I’d had over 1,000,000 accumulated views and reached the top 10 for active series on the site (I dropped down to #~3,000. T^T). But I kept typing new chapters. I’ve had people comment about their surprise to see I’m still writing my web novel series.
Then in 2018, I came up with the idea of narrating my story and uploading the chapters onto YouTube. Just like with writing out my chapters, I had people tell me that I had no business on YouTube. I was told my accent is too strong or I suck at narrating my work, but I keep uploading new chapters. I’ve also received DMs from people who told me they were die-hard fans of my videos and love the story.
Just like with writing, though I don’t have an impressive number of views, subs, or watch-time, I know that it’s just about uploading new videos. The same as when I realized I had written ~500,000 words, I know I’ll get to 1,000 videos (maybe even 10,000) and I’ll just continue uploading new videos.
Crossing a mountain is intimidating, but if you remove a grain of dirt and keep going you’ll eventually remove your obstacle and reach your goal. There may be various strategies shared on YouTube, related to SEO, thumbnails, titles, and etc, but everything boils down to keep making videos and having the intent to improve your skills with each one. It may take 1,000, 10,000, or even 100,000 videos, but if you keep at it then you’ll reach your goal.
Facebook ads are hard. But there’s a process behind creating successful campaigns.
In this post, I’m going to outline the 8 step process that we used to take a marketing subscription/SaaS from about 100 paying monthly users, to more than 3000 paying monthly users using paid acquisition on Facebook.
Short backstory: The product was a monthly Instagram growth service. (Examples: graminator, simplygram); The same advertising dynamics will work for any subscription services/SaaS with a lower price point.
In the end, the campaign generated more than $1,100,000.00 in lifetime revenue from only $92,707 in ad spend:
For the 6-7 months that this campaign lasted for, we were generating about 500 new subscriptions (paying users) a month.
The customer lifetime value for the product was around $350 ($25 for the first month +$50/100 month after that) and the cost per new user acquisition was under $30.
Before the campaign, although the client had a product/service that the market wanted, the exposure that he was getting organically was too slow and limited for any significant growth so he reached outto us(https://infoscaling.com/ ) for help.
After a few weeks of adjusting the funnel and testing new campaigns, we built a campaign that was able to acquire new customers at $25.08 per sale. (Which meant break-even in the first month and profit after that)
Here’s the process that you can use to replicate this:1) Clearly define the main target avatar and best segments of the market
One of the most important steps that define chances of success in paid advertising is defining who you’re speaking to (and who you’re going to target) in your creatives.
From analyzing our clients current user base, we found that the top-paying (they stayed the longest) customers were fashion and beauty influencers (and wannabe influencers) and adjusted the copy&creatives to speak to them. We also adjusted the targeting accordingly (you’ll see it in #7).
Targeting the audience (both with actual ad targeting and adjusting the creative) that is most likely to pay the most has an effect on LTV and subsequently ROAS (return on ad spend).2) Find the best converting offer/free trial model (crucial)
Although this business was founded back in 2015, it took almost 3 years to get it to actually produce any substantial revenue. One of the major reasons why it took that long was having an offer that the market didn’t respond to. The initial offer (free trial) was 25 free followers.
However, using an Instagram growth service for just 2 days was too little time for the vast majority of users to see any growth of their accounts so they didn’t see any value in keeping the service.
Next, we tried with a 50% OFF for the first month – with a promise to get 250 targeted followers and reach 15,000 Instagram accounts. The visitor to conversion rate was much lower than in the first 2 cases, but people who bought kept paying. This was exactly what we needed. ) Invest in ad creatives production 3 years ago, you could use stock photos on Facebook and your ads would still work. This is no longer the case. You have to invest time and money in quality creatives (especially video) if you want your ads to work.
Here are the main types of ads that we test when we start working on a new project:
a) Animated videos — they’re expensive but work really well for a lot of products (eg. SaaS). We tested a few of those but the results were not satisfying in this case.
b) Videos recorded by a client or his audience – testimonials/presenting the product. These are easy and fast to create and work really well in a lot of industries.
c) Image ads – there’s an unlimited number of variations that you can try here (the more your budget allows you, the better. Split-testing is key)
We instructed the client to get 20 different testimonial videos from his customers and created 15 animated videos for testing.
The top-performing ad was a simple testimonial video recorded in a car. The testimonial was from a fashion influencer with a big following (implying that they can too get a big following) so it perfectly hit the target avatar, built trust and presented the offer. (You can see the video (and the other ones) in 5).4) Analyze data & adjust accordingly
After the first 30 days of the campaign, the campaign generated first 400 users and grew the MRR from $5,000 to $25,000.
We found that Instagram Ads generated 95% of total sales in the first month. Although the CPA was slightly higher than on Facebook, we couldn’t have enough traffic volume on Facebook in order to scale like we wanted to.
Also, most of the buyers were women between 25–45 years old ( that also influenced our decision on what testimonials to use in ads).
You need to constantly be monitoring the data and adjust your campaigns accordingly & make decisions based on the data.5) Optimize ad creatives
After testing the initial creatives and finding the best ones, you need to optimize those further (with the goal of reducing the CPA).
The hypothesis was, if we took the best performing video ad and add subtitles and the right text on the top of the video (classic Gary V style) — we’ll increase our CTRs, decrease CPCs, and ultimately reduce our CPA which started going up a bit.
We came up with 10 different headlines for the video and tested them all. Few of them worked really well.
We continued testing different variations throughout the campaign, both to decrease the CPA and have fresh creatives to counter banner blindness.
Setting up the Facebook pixel properly on the campaign start is crucial to every campaign’s success.
The funnel looked like this:
Ad -> Sales Page -> Checkout Page 1 -> Thank You Page 1
Ad -> Sales page -> Checkout Page 2 -> Thank You Page 2
In order to be able to segment the audiences for retargeting and to track the success of the ads, we set up the basic FB pixel (page view) on all pages, and set up the purchase pixel on the thank you page to track purchases.
All the campaigns on the account were optimized by using conversion events and custom conversions. Generally, the event you want to optimize for is the event you want (eg. Purchase/Lead/Click).
The more data your pixel gathers, the better it can optimize in the future, which helps with long term campaign success.7) Scale with lookalike audiences
From a technical perspective, scaling your winning campaigns mostly depends on finding new audiences you can show your ads to.
When we start working on a new account, the first step that we take is creating custom audiences of people depending on what stage of the funnel they’re in (or visited; tracked by FB pixel).
The more custom audiences you create — the more relevant you can be to different audience segments within a funnel(by showing different types of content/offers depending on what stage in the funnel they’re in).
From custom audiences, then, we create lookalike audiences. The best lookalike audience you can have is buyers (purchases) lookalike.
Here are some of the lookalikes we’ve used in this campaign.
As you can see, just by having ONE custom audience broken down into smaller audiences based on a specific time frame (7–180 days) — you’re able to create 20–30 different lookalike audiences for the scaling stage.
Also, since we knew from the data that the best-paying customers were fashion influencers, we extracted the emails from those buyers, created a custom and then lookalike audiences from that. This was one of the best performing cold audiences.
Later on, when you have a few thousands of actions (ideally purchases) recorded on your pixel — you can throw out the targeting and let the FB pixel to do the heavy lifting for you. This works best when you’re scaling worldwide and have a potential market of 10–20MM customers.8) Leverage warm & hot retargeting audiences (CPA Reduction)
Retargeting people and moving them from one step of the funnel is crucial to any campaign’s success.
In retargeting campaigns, we were getting better CPA on Facebook than Instagram (because we could retarget them on the desktop for very little $) and our retargeting ads were super relevant.
When we started scaling the overall CPA on cold traffic went up to $30-$35 per sale, so having a good approach in the RTG campaigns became necessary. (It always helps to do this right and we focus on retargeting a lot in all of our clients’ campaigns.)
The results for retargeting were 575 sales total at $17.51. This significantly impacted the overall CPA and kept it where it needed to be.
We found that 2 out of 10 custom audiences we were using were most profitable & brought in the most sales so we focused on those. (Instagram page engagers (30 Days) and checkout abandoners (Last 7 Days & Last 15 Days)) https://imgur.com/a/wV2Ttza9) Stay Compliant With FB TOS
And the bonus lesson from this campaign is… you should never build a business in a way that it’s totally dependent on other platforms. Although, having an extra $1,000,000 is not too bad IMO 🙂
The business was destined to be shut down sooner or later. I knew that one day Facebook / Instagram will crackdown on Instagram growth services – which happened in the end and the business was prohibited from advertising. The client also started experiencing problems with service delivery due to crackdown on bots.
We work with a lot of clients and being compliant with TOS is absolutely necessary – Facebook’s really sensitive and you don’t want to lose the ability to advertise. (Although FB advertisers will know that you’re never really safe)
I hope you found this useful and let me know if you have any questions in the comments.
Hi everyone, I’ve learned a lot from this subreddit, so I wanted to give back and share a few things that have helped my channel.
My watch time and views on youtube have been improving so much in the past few months and it’s all because of three things: SEO, better thumbnails, and better titles. For me improving on these three elements is key for consistent growth month over month. I’d love to get lucky and get massively recommended by the algorithm, but so far it hasn’t happened.
For thumbnails what works on my channel is big, and I mean, BIG titles. Taking up half of the screen or more and words that will spark curiosity. Make sure your thumbnails are readable and eye-catching in the smallest size possible (I couldn’t find the exact measurement, but it is the size of the suggested videos thumbnails when you’re watching in the YT app). I also try to use aesthetically pleasing photos, enhanced bright colors in the photo (I started editing my thumbnail photos with lightroom, too and use presets that enhance the colors – you can find free or cheap presets online and the lightroom app is free) Using close ups of my face if possible or prominently showing the product if a product review has led to higher CTR. Also, using consistent fonts – I only use 3 fonts on my channel in different combinations.
For titles: half of my title is SEO friendly – I run it through TubeBudy (free version) to see if it is searched enough and what the competition is (aka my chance to rank); the second part of the title is a bit more directed to making viewers interested, I try to make it a little more sensational.
I also make my video descriptions super SEO friendly – I find all the tags that are searched enough and that I can potentially rank for and write a copy that naturally uses as many of them as possible.
By no means am I saying that I’ve cracked the code to youtube success and perfected these techniques, but doing these things has definitely made a difference in my channel. Hope it’s helpful to someone.
I understand that my channel might be an exception vs. a rule so take my lessons learned with a grain of salt. In fact, take any advice you ever receive with a grain of salt and weigh it against your own knowledge, and the knowledge of others.
1- QUALITY OVER QUANTITY.
I find personally that if I put more effort into a video, EVENTUALLY it will be rewarded with higher views and more engagement. The lazier it is, the worse. Don’t put out content just for the sake of putting out content. It needs to have a punch. Medicore won’t do, you have to stand out in some way. Cut aggressively. Put out only your best. I’m personally sitting on about 10 videos/songs/ideas that just aren’t quite there yet.
2- ENGAGE VIEWERS.
Talk to them. Like/heart their comments. treat them the way you wish your favorite Youtuber would treat you. Build that audience. Let them know they’re valued. Not by spamming “THANKS SO MUCH” in your video, but by taking the time to actually communicate. They want to talk to you, so talk back.
3- CURATE COMMENTS.
YouTube comments section can be straight up cancerous. It sucks to get some scathing criticism or get trolled. As you grow, it’ll happen more and more. First- Unless you’re Onison, or publishing controversial viewpoints, know that it probably isn’t you. The internet is full of trolls. Thing is, this is YOUR comment section. Trolls can troll where the fuck ever, but your comment section is yours. If there’s a post in there that’s obviously inflammatory, hurtful, or downright shitty, delete that ish. Constructive criticism? Fine. Asshattery? Nope.
4- LET YOUR SUBSCRIBERS/FANS HELP.
They subscribed. They like you. Encourage them to share your work with their friends. They likely run in a social circle that likes the same things they like. So encourage them to pass it on. Sharing is caring. Whether that be on Facebook, Twitter, Reddit, or (shudder) 9gag.
5- DON’T GIVE UP.
Push yourself out of your comfort zone. Do new things that are related to your niche. Try new things. Combine your niche with something new or interesting. Mash stuff together. Mix it up, baby, you’ve got a stew going. Make it funny, fresh, new, interesting. Keep creating.
6- LUCK
Sometimes you win, sometimes you lose. Just like any other aspect of show business, luck plays a very large part.
Most importantly- if you do manage to somehow capture lightning in a bottle? Don’t hold yourself to that. Don’t compare every video against the one. Let them stand on their own. You can compare what works and what doesn’t, but don’t go “HOW COME MY OTHER VIDEOS DON’T HAVE AS MANY VIEWS AS THIS ONE?” Let that go. It’s the nature of the beast.
I guess I’ve done pretty well for myself over the last 15 years, and one thing that stands out to me more than anything in the divide between those of us that build successful businesses, employ people to help us scale, etc and those that always spin their wheels is this absolutely bullshit idea that reading is the key to wealth.
Everything you could ever need to know about business, wealth, life, love etc is probably in a total of 20 books, and if we just focus on business and wealth creation, let’s call it 10 and that’s being generous.
What 10? that’s up to you really since most books that are decent say the exact same fucking thing in a different way or with different characters.
What billionaires read, or how they start their morning has absolutely NOTHING to do with you. NOTHING.
Do you know why?
Because their ability to read a book a day, meditate twice, do yoga, write in their vision journal, ALL THAT BULLSHIT came AFTER they were wealthy.
While they built their companies, they worked 7 days a week 18+ hours a day, eating shitty fast food or whatever was available, barely showering let alone meditating for two hours.
I succeeded the same way everyone else did, working like an insane person towards my goals each day. Testing, failing, learning, testing.
Sure, read Think and grow rich, read how to win friends and influence people, read the millionaire next door, read the bible or any other religious text with most of life’s lessons told as stories, even read the secret if you want some metaphysical bullshit, because whether it’s real or placebo, if you believe it, it’s real.
But then, GET. TO. FUCKING. WORK.
Stop watching bullshit artist Gary V, or Warren Buffet Talks, or running to Amazon to buy Bill Gates top 10 touching books of the year.
Bill Gates was a fucking savage for decades. There was no Gates reading list 30 years ago, I doubt he read anything that wasn’t market reports.
After 15 years I thankfully have some breathing room to read some books, post bullshit on reddit, laugh hysterically at a Gary V videos and even consider stuff like hot yoga and flotation tanks and what super-food smoothie might make my dick 10% harder and perhaps give me back a few years that I burnt off of my life building a 20 person company.
Early on I got my hands on some Jim Rohn videos at the library, your best year ever seminar or something, probably on youtube now. It was like 5 hours and it was enough to change my life. It all just made perfect sense to me.
If you can read something like think and grow rich and feel the need to consume 500 other books on the subject, you probably won’t be getting anywhere in this lifetime.
STOP READING SHIT. STOP WATCHING SHIT. Downtime is for rich people.
I get that you think a 4 hour Joe Rogan podcast talking about sending your blood and spit and shit to 50 different labs to get a full breakdown of your perfect diet, vitamin and mineral supplementation and optimal workouts and sleep time is what’s going to make you a millionaire, but I assure you it won’t.
It will just make you a really healthy person with insurmountable credit card debt.
Stem cell injections won’t make you Joe Rogan and reading Bill Gates book list won’t make you a billionaire.
Self education is mostly used as an excuse for procrastination. Don’t fall into the trap of thinking you are getting better by constantly trying to absorb information, not to mention the completely conflicting points of view you encounter when you choose to absorb content from an endless amount of sources.
If you want to learn sales, sell something. Reading 30 books on selling is going to give you 30 conflicting points of view, mostly by people that failed as salesman so they wrote a book talking about all the shit they never did that probably should work if someone actually had the discipline that they don’t.
….but at least they wrote a book which is worth something to them, what’s it worth to you besides a dozen hours you could have been building your business?
A few things I’ve learnt from playing as a Support:
1. Don’t feed by showing in lane and greedily farming multiple waves of creeps
(unless you’re creating space worth your death). If it feels like you’re “pushing the lane” you actually could just be a just a greedy pig.
2.If you find an enemy sentry on a high-ground ward spot, don’t kill it: place an observer ward there and beg your team to leave the enemy sentry alone.
3. Full mana during laning stage = major pussy alert.
4. Buy sentries as starting items especially if invis heroes on map.
5. Use observer vision in mid lane to scout out mid lane obs wards.
6. After dying, TP back to lane for XP, but also bear in mind that TP may be needed to save your mid / other lane from GANK.
7. My own: as a support in the offlane, if the enemy messes up their lane and a big push comes down early, it can be a good time to leave the lane and GANK mid. This helps win mid and also gives your offlane core some high XP while the enemy is trying to pull their lane and recover balance.
Thumbnails are the very first thing a potential viewer sees when they’re scrolling through YouTube — and making a good first impression is crucial, or else your video will get scrolled right past.
Why am I saying this?
Because someone asked me to review THIS thumbnail today:
I mean, sure… Content must always be king. It doesn’t matter how good your titles and thumbnails are if your videos suck.
But thumbnails must be perfect. Otherwise, your awesome content won’t be seen.
Let’s take a deep dive into thumbnails:
BAD THUMBNAIL linked above is horrid because it just simply doesn’t work.
It uses too much text to describe the video
Doesn’t have image assets
Black text on a colored background doesn’t create enough contrast to stand out
On the other hand, you have the IM-A-PRO-YOUTUBER-AND-I-THINK-I-KNOW-HOW-TO-MAKE-A-GOOD-THUMBNAIL thumbnail, but guess what? he/she actually doesn’t.
I’m talking about these kind of thumbnails (I just jumped into this one):
Why is it terrible?
First of all, this kind of “thumbnail style” is all over the F**KING FEED. These thumbnails just happened to be “the new meta” or “the new industry standard” that they just don’t stand out anymore.
Take a quick look at it. And I mean like a REALLY QUICK LOOK (as if you were scrolling through the feed).
What happens is that this kind of thumbnail style uses too many visual elements that picture gets lost.
I mean, I had to look at it like 8 secs to understand that there are 4 people but they are the same 2 persons in different positions; I still don’t know where they are becuase of the white clothes and the white background; it’s good to have an emoji accompanying the picture, but it’s completely unnecesary when having already too many visual saturation and when you already have like 3 faces making expressions.
Ok… hope you get the point: sometimes less is more.
Try to keep it simple (but not TOO simple as the first example I showed you). It’s all about finding balance.
So, what is a good thumbnail then?
Well, take this one for example:
It just does a lot of things right:
it uses faces that show emotions
it asks a leading question
it uses bright colors to add contrast
it has an harmonic background
If you are one of those who prefer to go more like the IM-A-PRO-YOUTUBER-AND-I-THINK-I-KNOW-HOW-TO-MAKE-A-GOOD-THUMBNAIL kind of style… it’s ok, but remember to find the perfect balance.
You can walk that path and have a perfect thumbnail. Just look at this example:
To sum up:
Make sure your thumbnail reflects accurately what’s actually in your video
Grab attention. Remember that anyone browsing on YouTube has an almost endless amount of content options.
Focus on faces. Close up shots, especially if the faces you are using convey emotion.
Keep text to the minimum so it’s easy to read at a glance.
In 2019 these 9 YouTuber’s blew up and here’s how they did it.
Graham Stephan
Graham Stephan
‘Graham Stephan’: As a finance YouTuber, he is one of the biggest. Probably number 3 after Dave Ramsey and Dan lok, but if you add Graham’s second channel into the mix, I would say he is bigger on YouTube than Dave Ramsey.
Unlike most of the other finance channels, his is so much more real, transparent and just plain interesting. He makes things like home loans and credit cards sound interesting and fun.
Andrei Jihk
Andrei Jihk
‘Andrei Jihk’, is growing fast in the finance YouTuber world and made over $100k from YouTube in his first year, 2019. He is similar to Graham in how he does his videos, plus he used to be a professional Editor, so his video quality is really good.
Summoning Salt
‘Summoning Salt’ makes long 40 minute videos that go in insane detail of Speedrunning in different games over the decades. He is almost at 1 million subs in a year. He only posts once a month, but every video is an amazing documentary that you want to watch in its entirety even if you don’t play video games or even care about Speedrunning.
Nakey Jakey
‘Nakey jakey’ blew up in 2019. He isn’t the only one to do nostalgic videos, but he does it in a funny way with amazing personality.
I did a thing
A smaller YouTuber, ‘I did a thing’ has gotten over 700k subs in less than year. He makes high quality videos, great jokes, and is like the beautiful child mix of William Osman and You Suck at Cooking.
‘Code bullet’ and ‘Dani’
‘Code bullet’ and ‘Dani’ are both programming YouTubers that make programming games, simulations and AI funny, interesting, and just plain great to watch. They both blew up this last year.
Boffy
Another smaller YouTuber, ‘Boffy’ went from 0 to 300k subs in 2 months. He’s at like 500k now. He has quick editing, a nice voice, and some good reactions. He makes Minecraft videos. A supposedly difficult video type to crack, but he did with his unique way of doing it.
Out of Sight
One guy called “Out of Sight” has only one video with almost half a million views and I think 10K subs now. The video is not perfect by any means but people seem to enjoy and watch it. So since it already has a lot of views and comments it gets more views and comments. The guy has not released another video in I think half a year.
The thing that is the same across all these channels is that you want to finish the videos all the way through. You want to watch every video. That is what makes these channels grow. Content and engagement is king – everything else is not.
Obviously there are many more, but I don’t feel like writing all day.