Immersion (IMMR) makes immersive touch technology. They are the creators and masterminds behind the new haptic technology in the PS5 controller that has revolutionized and set the standard for gaming controllers across the board. They are also developing licensing agreements and partnerships with other industries including companies in the automobile, home hardware and mobile industries like LG.

Why IMMR might go up quite a bit over the next couple months IMMR has licensing agreements with Sony, the makers of the PS5 for all PS5 controllers. The PS5 sales have been going through the roof and has become the largest selling video game console in history since its release on Nov 12th. Sales have been further catapulted by the holiday season and people buying gifts for Christmas. IMMR’s earnings will be directly impacted by the amount of PS5 sales. There will most likely be a direct correlation. IMMR may see an even higher correlation in profitability than Sony due to the fact that additional controllers are often bought up and above what are sold with the PS5 units. Sony and Immersion have not released earnings reports that are reflective of PS5 sales but when they do there’s a good probability profitability and earnings are going to be much higher.

On IMMR’s most recent earnings call they said earnings are estimated to grow 214% in the next 12 months The company is cash positive and has zero debt. They have a sufficient cash runway for 3 plus years They’ve reduced their operating expenses by 58% while increasing their net income to 2.9 mil in recent quarters. Sony expects to sell 7.6 million PS5 units by Mar 2021 – there are more controllers sold than units – it might be safe to say IMMR could see upwards of 10+ mil controllers sold by Mar 2021. Almost none of these sales are reflective in the stock today as the company has been trading sideways pretty much all year. Sony is now working on a new PS-VR (virtual reality) device that is also expected to use haptic technology in the form of haptic dual sense gloves developed by IMMR. This “glove” has patents on it. IMMR is currently seeing at least 50% ownership by institutions alone. Large institutions holding large amounts of stock is almost always a good sign for a rising stock.

Tesla is now developing a haptic technology steering wheel – with Immersion being the leader in this technology there’s always the possibility that a partnership will be announced: https://electrek.co/2020/02/06/tesla-new-steering-wheel-touchscreen-gear-stalk/
It could possibly be assumed that with the massive success and positive feedback Sony has seen with the dual sense controllers, other companies in other industries have most likely taken note and may be working with Immersion to develop their own immersive products. The stock price currently seems undervalued and almost slept on and does not seem to reflect the massive sales boom that IMMR is most likely experiencing around PS5 sales. The PS5 controller has been received with many glowing reviews and has even been complimented by Xbox boss Phil Spencer said “I applaud what they did”. All of the technology behind the PS5 controller is owned by IMMR. IMMR has patents on their immersive technology that makes it more difficult for emerging companies to compete.
Their patents have already held up against Microsoft and Sony that tried to compete. https://finance.yahoo.com/quote/IMMR/community?p=IMMR
Several analysts are covering IMMR and all over either a buy or strong buy on the stock with the exception of 1 that has a hold on the stock. There are no analysts that have a sell rating on the stock. https://finance.yahoo.com/quote/IMMR/community?p=IMMR
Large hedge funds have been buying up IMMR in the last few weeks – 21 current hedge funds have bought and are holding IMMR: https://finance.yahoo.com/news/immr-good-stock-buy-now-010356051.html
Zacks bought the stock for their under $10 portfolio and think it can 3.5x in the next 6 months. https://finance.yahoo.com/quote/IMMR/community?p=IMMR
Many analysists think this stock will at least hit $20 in the next 6 months. This seems to be on the conservative side for the stock Company insiders have bout $161k in shares in the last 12 months. There’s been more buying than selling among insiders by double.
Potential negatives of IMMR
It was pointed out there are early signs that the controller has been breaking down on some PS5 owners: https://bgr.com/2020/12/25/ps5-dualsense-adaptive-trigger-breaking-loose-fix/ There’s been insider selling by some executives including the CEO who sold off $83k in stock for $8.29 a month or so ago. He is the only insider to sell shares in the last 12 months. Very small market cap of 240 million – this typically means much higher volatility. The stock can easily go up a lot higher or drop a lot Revenue DROPPED from about 10 mil to 8 million last quarter. This most likely won’t be reflective of the future but is something to note.
Main Research Sources:
- https://www.youtube.com/watch?v=Wwd0UzotmHs
- https://www.youtube.com/watch?v=Q1HcuMHskZY
- https://www.loom.com/share/0787a856307e46afa75d5e791f902206
- https://finance.yahoo.com/quote/IMMR/community?p=IMMR
- https://bgr.com/2020/12/25/ps5-dualsense-adaptive-trigger-breaking-loose-fix/
- https://electrek.co/2020/02/06/tesla-new-steering-wheel-touchscreen-gear-stalk
- https://www.youtube.com/post/Ugwgep67E8h3aDTcBhJ4AaABCQ




